What is your story?
Let's get started.
I'm here to help you tell it.
Communicating effectively with customers, partners, the public, investors and employees can be a challenge for startups and household names alike.
But, especially with the rise of content marketing, it's never been more important.
As a writer and strategist, I can help you define what makes your product or service the best on the market, and put it into words that command attention, strike an emotional chord, build trust, compel action, and deliver results.
I will work with you one-on-one, or in collaboration with your marketing team or ad agency, to craft your message - whether you need a new website, thought leadership content, an ad campaign or brochure - and hit the mark.
What are your goals? Tell me, and I'll find the words to help you reach them.
My name is Cindy L'Esperance. I've been writing professionally since 1992, when I joined a startup ad agency. As one of only two employees, apart from the agency’s co-founders, I was involved in all aspects of the business. By the time I left five years later, we had grown into a mid-sized agency with 40+ employees.
I then took a position as a technical writer with a software startup. They knew they needed user manuals and training materials. But as I discovered, they also needed marketing and PR. I took that on as well, and was promoted to Marketing Communications Manager. Within eight months, the fledgling software business grew 400%.
How It Works
Every project, and every relationship, starts with a conversation. We can set up a call, or a meeting if you're local to Charlotte. Tell me about your company and what you would like to achieve. I'll tell you how I can help.
When we decide to work on a project together, we'll agree on pricing (either flat fee or hourly) and work out a time frame. I'll ask a lot of questions. When I know everything I need to know - which usually involves some independent research - I'll get to work. You can expect to receive a first draft in a timely manner. Based on your feedback, I'll keep working with you until we have your website, brochure, ad, etc. exactly where you want it.
What I offer: I come up with creative ideas and strategies, and handle all of the writing, editing and proofing needed. If you need a new website or redesign, I can help plan the navigation and optimize your content for search engines.
Depending on the project, you may also need a designer. If you don't have one, I can find one for you. Same goes for programmers. I've been in this business for a long time, and I know some very talented people.
B2B and B2C
Editing & Proofreading
Blogs & Social Media
"I have hired Cindy on a plethora of projects, and she is a great asset to our company. Her deliverables are highly organized and accurate. She also communicates well with my clients and manages the project schedule. She is truly the best in her field!"
"Cindy is simply wonderful! She always 'gets' what we're looking for and consistently delivers great work. She's smart, easy to work with, and a true professional. I highly recommend her. Just don't take her away from us!"
—Suzy Jurist, President,
SJI Associates Design and Advertising
"Cindy L'Esperance is a remarkably versatile, thorough and professional copywriter and collaborator. An absolute joy to work with. I always know I'm in very capable hands when working with Cindy, and that I'll get much more than I can possibly imagine."
—William Sloan, Executive Vice President Creative Director, First Generation and Author, Different from Normal
"Eloquent. Precise. Professional. And always a pleasure! Over the years, I've come to expect nothing but elegant and concise results, delivered on time, because that's what I have always received without fail. We've even taken home a few awards!"
Time Warner Cable (former)
“Cindy is really brilliant and creative in her writing, with astonishingly fast turnout. I really enjoy working with her!”
—Max Salmi, Partner / Communications Director at oikos creative lab
“I have worked with Cindy on a number of projects over the years, and consider her much more than a copywriter. Part writer and part strategist, she pours a range of skills and talents into helping her clients achieve their goals. This is her #1 priority. In addition to being focused on her clients’ success, she is always a pleasure to work with. Extremely reliable, always on time, and a gifted communicator.”
—Stephanie Agresta, EVP, Global Director of Digital Strategy and Social Media, Porter Novelli (former) and
Co-Author, Perspectives on Social Media
Seven Stones, Inc.
+1 704 969 3996
Residential Real Estate
Design: Posner Advertising
Design: Sarah Skapik
“Cindy is a sharp writer who is able to quickly grasp complex technology, how it works and how best to market it. As Director of Marketing and Analysis for Time Warner Cable, I worked with Cindy on numerous campaigns where Cindy tackled all the demographic nuances involved in the composition of the market segment selected. Additionally, TWC has hired Cindy as a consultant in her current capacity as a business owner. I give Cindy my highest recommendation.”
—Drew Utman, Senior Director, Marketing Analytics, Time Warner Cable
"Cindy is a terrific copywriter, skilled at both 'white page' writing and editing of current materials. She crafted all of the copy for our corporate website -- and it was dead-on for strategy and tone from round one, enabling us to launch the site in 11 days, start to finish. Cindy is thorough, easy to work with, and an excellent communicator -- she's a valuable part of our extended marketing team."
—Karen Swanson, Principal, Nauset Strategic Partners, Inc.
Got a rough draft scribbled on a cocktail napkin?
A few bullet points sketched out in your head?
Web content written in the previous century?
Nothing? I can work with it.
A colleague of mine once put it this way: “I give her crayon, she gives me back calligraphy.” I try. I care. I want my clients to succeed in their endeavors, and I do what I can to help make that happen.
Design: Posner Advertising
I moved to New York City in 1998 for a senior copywriter position at Doubleday. As part of the New Product Development team, I worked with editorial and marketing staff to create and promote niche book clubs. Once a club proved commercially viable, I would train another writer to take it over, and move on to the next.
I left Doubleday to join Len Dugow & Associates, a boutique Manhattan ad agency, in 2000. LDA specialized in luxury brands, particularly real estate. I worked on key accounts until the agency disbanded in 2001.
My next role was with Posner Advertising, a mid-sized ad agency, where I worked with designers and account execs on integrated marketing campaigns for real estate, healthcare, hospitality and other clients.
To help the agency grow, I also worked with senior management on business development, organizing and writing proposals and creating sales presentations.
In 2004 I joined the marketing team at Time Warner Cable. TWC was launching its phone service at the time, which gave me the opportunity to participate in a national marketing initiative. Ongoing, I worked on campaigns for TWC’s cable, internet and phone services, and was promoted to Copy Supervisor.
I struck out on my own in 2006 and founded Seven Stones, Inc. Strategic Writing Services in Charlotte, NC. I am the principal writer for Seven Stones, and preside over a small, very select group of writers who provide their services on an as-needed basis.
I pride myself on my ability to capture the unique personality of a brand in my writing - then rapidly shift gears and do the same for a completely different brand. This versatility enables me to serve a diverse client base, and quickly adapt to changes. It also keeps things interesting.
Design: Darling Design
“Always great work and always great to work with. A good combination!”
—Alaine Bollinger, Senior Vice President/Principal, BD&H Marketing
"I used Cindy's services in a delicate moment of my company, when we needed to globally launch the new version of our platform, and she was able to work with us on a timely manner and, more important, giving us that extra out-of-the-box expertise that really made the difference on our communication strategy. We then used her services again on proofreading the website, and again she delivered more than excellent work."
— Simone Tarantino, Management Consultant/COO, iCoreTech Inc.
LuxoRio Multimedia Kit: Creativity 37 Gold Award, Collateral Material
luxorio.com: Webby Honoree; Creativity 37 Gold Award; W3 Website Excellence Awards, Silver Winner; Davey Awards, Gold Winner
(Website is no longer live, as 100% of units have sold.)
dramywechsler.com: W3 Website Excellence Awards, Silver Winner; Davey Awards, Silver Winner
Time Warner Cable “Give Wonder” Direct Mail: CTAM (Cable & Telecommunications Association for Marketing) Mark Award for Excellence in Cable Marketing
The Crest at 63 Wall Street Brochure: National Association of Home Builders (NAHB) Pillars of the Industry Award, Best Brochure
Additional writing samples and references are available upon request.
Seven Stones, Inc.
+1 704 969 3996
If you prefer, submit the form below.
I look forward to hearing from you!
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Most of my clients do not have offices anywhere near me. Some are not even on the same continent. And it works just fine. In fact, many companies find that virtual teams can delivery higher productivity at a lower cost.
As a virtual team member, I am reliable and responsive, proving it is possible to deliver quality, collaborative work on time without being on site. My clients save the considerable costs associated with full-timers, while getting the results they need.
Virtual teams, real advantages